NEW Ideal Flawless Matte Liquid Concealer

Another new product I have tried from Avon is their Ideal Flawless matte liquid concealer. Before I purchased this product, I used Rimmel London's Wake Me Up concealer and I loved that. However, this new Ideal Flawless one has a nicer finish and does suit me more than Rimmel's did. 

Avon claims this concealer has the perfect wand to apply the cream-to-powder formula and gives you a high coverage with a lightweight feel.

The packaging is good quality and does not look low-priced... it is simple but classy.

Yet again, Avon successfully achieves their purpose because the concealer has a lightweight feel and does have high coverage. The wand is perfect for creating that perfect finish and blends well... it also has a nice feel when you apply the concealer to your face. 

The wand and the product itself does a create a powder finish... if you are wanting to set your make up, you could use powder but you would not have to with this product because it does not dry your skin out or make it feel oily. 

Since my face skin is pale, I purchased the fair shade because it matches my skin tone but also brightens up my face colour.

Not the best photo, but as you can see I do have dark circles and around my eyes are quite dark (probably because I'm an insomniac & like to read all night haha), so I wanted a product that would cover this up. 

Again not the most accurate photo, but you can see how it has removed the darkness and brightened up my eye area. I also apply some of the concealer on my eyelid because my eyelids are dark too. You can hardly tell you are wearing this concealer, it feels light on the skin and does not irritate my skin in any way. This photo was taken about 4 hours after I applied it in the morning and it still looks like I just applied it, it is long lasting and is not a product that you have to touch up throughout the day. 

Overall, this concealer achieves its purpose and I recommend buying this concealer if anybody has dark circles like me. I think the concealer is £7, but Avon usually has many offers so look out for the deals if you are wanting to buy this.

Love always,
Paige x